Pay Per Click Advertising

Our previous blog introduced our free Ten-Step Guide to SEO, this time we explore website marketing in general, and Pay Per Click Advertising (PPC) in particular.

How can you attract more customers using Pay Per Click Advertising?

Pay Per Click Advertising mouse in a shopping basket

Pay Per Click Advertising captures potential customers and gets them to your website.

Pay Per Click Advertising – One of the most important aims of a business website should be to attract high volumes of high quality customers. In a High Street, customers regularly walk past independent retailers on their way to well known brands. Strong offers and window displays can attract this passing traffic.

However, competition on the web is significantly higher than in the High Street. Whereas the latter benefits from local trade, the web is global, with no passing trade. You therefore need to generate customers / traffic for your online store yourself.

Like a shop, you need to advertise your website to attract customers. Fortunately, Internet search engines are used by Internet customers who are looking for information. However, you should still use traditional local advertising as part of the mix to generate traffic directly to your website.

A click does the trick with Pay Per Click Advertising…

Advertising on search engines – known as Pay Per Click advertising – needs to be effective:
•    Search engine users traditionally look at three or four websites before buying.
•    Ensure that your website is one of these and that when customers visit it, ensure you have a way of capturing their details.
•    Your website must look as professional as your competitors’ (preferably better!), and should promote trust and security as well as any offers.

Adverts used in Pay Per Click advertising are found on the top (sponsored advertisers) and the right hand side of most Google (and other types of search engine) pages. Google calls its brand of advertising pay per click advertising ‘AdWords’. Website owners set up an advert and Google determines the value of its content based on the relevance of the products or services promoted on their website.
The more relevant the content of the advert is to the website, the higher it will appear in the list.

In addition to measurement by relevance, you also bid for your keyword in. If the relevance of advert versus website content is right, the price you pay also determines the position of your advert. As with SEO, you need to be on the first page and preferably one of the Top Three entries to do well in pay per click advertising.

P.S – With Pay Per Click Advertising, it’s easy to waste money by capturing the wrong types of customer, especially if you’re not sure what you’re doing. Each time someone clicks on your AdWords advert, Google charges you – hence the name Pay Per Click. Why not tell us about your Pay Per Click Advertising experiences? Martin, “the SEO Superman” will answer any questions that you have.

Tip: Check how competitive your keywords are: It is important to understand how competitive your keywords are, whether for Pay Per Click Advertising, or for organic search, you should understand this metric. The higher the competition, the less likely you are to receive traffic from the keyword (or phrase). Click here to find out how competitive your keywords are and what you can do to improve your Pay Per Click Advertising campaigns.

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Search Engine Optimisation – Boosting your website business: FREE guide

Search Engine Optimisation

Search Engine Optimisation and Website Marketing boost website business

If you manage a website, you already know that Search Engine Optimisation and content management is a full time job, and if you’re not doing it full time, then you need someone else too. Would you open a shop and leave it to run  itself? Of course not.
Search Engine Optimisation and Web Marketing Knowledge will seriously boost your website business.

How much business do you win through your website each week? Perhaps your search engine optimisation is working really well, web sales are rocketing and you’re ready to retire! If not, you need assistance and our forthcoming series of blog posts will certainly help. One of the key topics we’ll be covering each week is Search Engine Marketing (SEM), which is sometimes confused with Search Engine Optimisation (SEO).

Search Engine Optimisation is an important part of the Search Engine Marketing mix but it isn’t the only aspect. We’ll cover most of the aspects over the coming weeks.

Here are a few questions to get you thinking:

• Do you know how much potential website business you are failing to win?
• Do you know how many online competitors you have?
• Do you know how many potential customers search for your product each week – and          how many of these end up buying from your competitors?

If you can’t answer these questions, why not? You need to know these answers in order to improve your website and make your business more successful.

Search Engine Optimisation and Website Marketing get your FREE guide

If you answered ‘No’ to any of these questions, and you’re interested in increasing the quantity and (more importantly) the quality of visitors to your website, we will help. You could start by downloading our FREE Ten-Step Guide to Search Engine Optimisation. This explains some of the main aspects of search optimisation (as well as many other important aspects of Search Engine Marketing), including:

• What is Search Engine Optimisation?
• Do you need Search Engine Optimisation for a successful website?
• Who provides Search Engine Optimisation and can I do it myself?

Search engine optimisation is a complex subject. Unfortunately, there’s too much information to cram into a single blog post, which is why we’ve produced the FREE guide, and created a series of blog posts to enlighten you.

PS: Get in touch and tell us about the problems that you are having with your own website or website marketing, we will either cover the answer in one of our forthcoming posts, if not, we will reply to you directly.

PPS: We even use Search Engine Optimisation techniques on our blog, it all helps to improve your overall website traction.

Tip: If you are interested in website marketing, click here and download our Ten-Step Guide to search engine optimisation and website marketing, its Free, you can also access our previous tips.

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Cobblers Shoes | Search engine optimisation

This is our first blog post, it’s a touch of “Cobblers Shoes”, we make great websites and provide excellent website marketing advice to our clients, but are often too busy working on their projects to follow our own advice. So here it is, our own blog, hopefully we will get some great feedback and the blog will evolve based on this feedback.

I think it’s important to indicate who a blog is aimed at, this blog is definitely aimed at UK based start up businesses, existing small and medium sized businesses and webmasters who manage or run corporate websites. The topics that we cover will be a mix of website marketing and eCommerce know how. We will try not to include too much jargon and if we do, we will explain it in plain English.

As well as advice, we will recount stories based on our own experiences as well as our customers’ experiences. We will also try to provide one free tip or link to a tool or resource at the bottom of each blog. After all, why are you going to read our blog? Hopefully to improve your own website and find ways of driving more traffic to your site.

We won’t be blogging every day, initially we will update the blog fortnightly, for daily tips or information, follow us on Twitter, but for heaven’s sake, ask us a question on twitter! We don’t twitter advice or tips unless people ask. Catch Martin the SEO Superman on our Twitter, if he cant answer your question, no one can. Likewise, ask us a question through the blog, it will help us to decide which important topics to cover in future blogs.

A golden rule for blogging is to keep the blog to less than 250 words, I have broken this rule already, so I will write a second blog now, and start sharing our knowledge with you. There is so much we can share.

PS: We are definitely not journalists, we are web developers and website marketing specialists, we will write the blog in our own style, unless you tell us differently.

Tip: There are many online directories that claim to drive traffic to your website, whilst traffic is important, what you really want are leads for your products or services.
Click here and start receiving free enquiries for your business.

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